Creating 10x Visual Content With John T. Meyer Of Lemonly

Creating 10x Visual Content With John T. Meyer Of Lemonly Exclusive interviews continue from Garrett Moon’s book, The 10X Marketing Formula, which features top marketing professionals who uncover uncommon marketing mindsets, methods, and growth strategies. In this episode, we’re talking to John T. Meyer, CEO and co-founder of Lemonly, which is a visual marketing firm. John started Lemonly as a way to educate people about how digital media is a way to reach customers, and eventually the business ended up specializing in infographics. Lemonly helped build and pioneer the infographics industry, and it has evolved into visual storytelling the secret sauce. Humans are visual creatures bombarded by messages; infographics make the world less noisy and confusing Infographics transitioned from visualizing data to a storytelling formula, where there is a beginning, middle, and end Core types of stories offer familiarity and ability to predict what will happen Lemonly starts with content by creating an outline that features the goal, 3 main points, and summary/call to action Web of Content: Where will content live to connect and hook pieces on mediums Issues related to driving traffic through visuals on various social media mediums Visuals grab people’s attention, but you need a good story for ROI Other options available, but Lemonly offers person-to-person relationships Examples of 10X ROI results from visual content Infographics fail and don’t live up to full potential when delivery is blurry, squished; don’t do all that work, and then stumble at the end. Links: Lemonly 9 Clouds 10X-Marketing Formula by Garrett Moon Donald Miller’s StoryBrand Canva Infogram Piktochart Pablo by Buffer Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by John T. Meyer: â€Å"We’re going to help really build and pioneer this industry of infographics, and now it’s really evolved to what we call visual storytelling.† â€Å"When we say info, or data, or content, it doesn’t necessarily have to mean quantitative.† â€Å"How do you tell a story in six seconds? I think you can, but it’s a different beast.†